Cellular Operator

In today's world, cellular operators play a leading role in content sales and distribution.

There are vast amounts of cellular content items available; however the exploration and search possibilities of relevant content are very limited, mainly due to user interface difficulties.
For users who are not sure exactly what they want to look for, the task is even harder and sometimes causes users to just give up.
Most people will not be able to define exactly what songs they are looking for, or to point out why they like certain songs, movies or games while disliking others. These intuitive decision factors compose the core of an individual's taste, which MusicGenome can decipher.

MusicGenome offers a Taste Simulation infrastructure that can identify a user's underlying taste, and then, personalize, target and recommend entertainment items specifically tailored to that individual, and thus overcoming the obstacles, and increasing content sales and consumption through the cellular networks.

Smart DJ generates personally tailored play lists, according to the user’s personal taste. Smart DJ offers a variety of great tools for search and exploration of content, while listening to the personal radio channel. For example, mood and genre channels, search by music parameters, taste based communities, view and edit Music DNA and more.

Download our Smart DJ - Let you music find you PDF prospect.

View and download our press kit for Mobile World Congress 2008 and learn about MusicGenome's Taste Inside!^TM technology & application - taste based creation of play lists and automatic update of contents according to user's taste - on flash memory cards.

Sorting the content in the WAP or web portal, according to the user’s taste and needs - items the user likes will appear first in the lists. This service can be applied for all kinds of content types: music, clips, ring tones, true tones, games, wallpapers, etc

Periodic SMS or MMS messages (weekly, monthly etc. – according to client's choice) to the network subscribers or a certain group or sector of the subscribers. The messages are personally suited to each user, presenting different recommendations to the various users to purchase new content items that match their personal taste. The operator is free to choose the frequency of the recommendations for example: Weekly, Bi-weekly or Monthly recommendations. 

Smart DJ generates personally tailored play lists, according to the user’s personal taste. The Web recommendation is an inviting banner in the operator's WAP, cellular internet or web portal. The banner provides recommendations to purchase items according to the unique taste of the subscriber. The recommendation banner is a silent non intrusive way to encourage users to purchase new content. By clicking on the banner, the user is "spared" the traditional content discovery process in order to find a content item which meets the user's taste.