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Technology
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MusicGenome's Taste Simulation technology
Most people will not be able to point out why they like certain songs, movies or games while disliking others. These intuitive decision factors compose the core of an individual's taste.
MusicGenome offers a Taste SimulationTM infrastructure that can identify a user's underlying taste, and then, personalize, target and recommend entertainment items specifically tailored to that individual. Decoding the inherent personal taste of individuals is not an easy task, and in order to do so, MusicGenome based its technology on groundbreaking research in Artificial Intelligence.
MusicGenome's Taste SimulationTM patented technology:
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Learns the unique personal taste of the users and provides them with contents that matches their personal taste with 80% accuracy- more then twice the rate of random selection. |
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Deals with all types of entertainment content, such as music, movies, games, ring tones, wallpapers etc. |
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Increases sales and efficiency in content distribution processes and enhances user experience. |
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In order to make good recommendations, one needs to accumulate pools of information that contain, first, knowledge about the catalog of items, and second- knowledge about the user preferences (represented by the Personal Profiles). MusicGenome developed sophisticated ways to accumulate such knowledge efficiently, and performs Smart Matchmaking by running its patented algorithm on these two pools of information. |
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The DNA of each item is composed of several components: to allow several kinds of search, recommendations and exploration of the catalog. In order to accumulate the DNA information, MusicGenome uses proprietary, highly sophisticated methods for processing the items in the catalog and cracking their DNA. |
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Building a Personal Profile |
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A personal profile is built by analyzing the users' responses (i.e., rating) to a small set of samples of items, or by monitoring their listening, viewing or purchasing patterns. With each interaction, more data is gathered and the users' profiles are enhanced and "adapted," thus tailoring recommendations more and more accurately each time. |
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The MusicGenome technology uses its patented approach to select items specifically chosen for each user with superior accuracy. Recommended items may not necessarily be of the same genre or within the confines of the users' traditional preferences. The recommendations based on MusicGenome's Taste Simulation technology are broad, revealing to the users new items they could or would not have been exposed to otherwise. |
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